Reaching Tangible And Intangible Values
Apr.12,2012As businesses and individuals continue to seek out new avenues to generate profits, and the virtual explosion of a new selling platform, aka – the Internet, “value” continues to evolve accordingly. In this entry, I take a simplistic view to a rather complex topic.
Pre-online consumerism and social ‘media’ gatherings (which by default have become a playground for revenue seekers through advertisements, and targeted product placements), individuals (whom I prefer to call “visionaries”) and businesses generated sales through actual items in return for cash. Vehicles, appliances, homes, and other such tangible items were rather easy to assign a value to their worthiness. Certainly the Cadillacs are worthy of a higher tangible price tag then a Ford Pinto…the differences between the two vehicles are clear and easy to identify. Generally speaking the only intangible purchases being made would have been insurance or association fees. However even these carry some sort of tangible benefit or feature; unfortunately for those who purchased an insurance policy, they may not see that benefit as the value is returned upon the death of the policy holder, which makes it tangible.

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